splash-writing

Wed Sept 14, 2022 10:26 AM ( updated 1hr ago )

Reflection on Writing for SEO

Objectives

📌 This is in the Outline Stage of the Creative Process.

📌 This article is a sibling article of this one on SEO in general.

The Secret to Getting Results

Finding your sweet spot

When starting out, your goal is to:

🏆 Find topics (of your expertise) that people are currently searching for but others aren’t writing about.

Ways to do this are described below, but this usually means you have to write about something very specific or niche.

Steps To Take

Step 0: Idea Creation

If you don’t know what to write about, you’re not a step 1 yet. If you need ideas: answer people’s questions.

Step 1: Keyword Research

Once you have an idea of what to write about, let’s find out if it’s worth it.

Tools

4 types of search intent (NICT)

Keyword Search strategy

Competitor Analysis
Keyword modifiers and seeders

Step 2: Writing the content

The Writing Process

Content is King

At the end of the day, your content needs to shine. You need to have: fresh data, thorough analysis, and some real-life experience with the topic.

4 Writing Strategies

These strategies are based on an article I need to find.

1️⃣ Just Write

Start a rough draft of what you want to write without any concerns about SEO. Form the habit of writing, don’t worry about anything else.

Do this if you just need momentum to get writing.

2️⃣ Skyscraper

Learn more at Backlinko

In summary

3️⃣ Your EMVP Center

Similar to the Hedgehog concept

Your EMVP is:

If you can find what intercepts all 4 things, you’re in good shape.

4️⃣ TMB Funnel

The idea of the funnel that you start at the wide more general top and get more attention and then work your way down to a selling point follows the searcher’s intent.

Learn more here

Tools

Resources